Airtable Lead Tracker · £97
You keep forgetting to follow up. They keep booking someone else.
Someone enquired last week. Did you follow up? That “definitely booking” from three weeks ago, where are they now? Every forgotten follow-up is money you didn’t make. You’re not bad at sales. You’re disorganised. The Lead Tracker fixes that.
£97 · one-time · ready in 10 min · free Airtable account works
The diagnosis
Your sales process is your memory.
Someone enquires. You mean to follow up. Then a client emergency happens, a kid gets sick, you forget. Three weeks later you remember and it’s too late, they’ve gone to someone else. You’re not the worst, you’re just running your business on the assumption that you’ll remember everyone.
You won’t. Nobody does. Every forgotten follow-up is money you didn’t make.
The Airtable Lead Tracker is a pre-built system that does the remembering for you. You add someone to a form. It tells you when to follow up. You follow up. They book. No new app, no new login, no learning curve.
What it does
A system you’ll actually use.
- →Add someone in 30 seconds. Name, email, what they're interested in. The Tracker takes it from there.
- →Tells you when to follow up. No more “I'll check in next week” and forgetting. Reminders are built in.
- →Tracks every stage. From “just asked a question” to “paid you”. You always know where each lead is.
- →Everyone in one place. Not in your inbox, your Instagram DMs, that voice note, and the Post-It on your fridge.
- →Knows who's actually going to book. Not just the ones you're hoping will. The Tracker compares your guess with what actually happens.
- →Closes nothing for you. You still have to send the follow-up. The Tracker just makes sure you don't forget to send it.
The dashboards
Six ways to see what’s actually happening.
Everyone at a glance.
How many people have enquired, what they're worth, how many actually book.
Where everyone's at.
Who's new, who's waiting on a quote, who's ready to pay.
What's actually working.
Which services and packages people actually buy. The data tells you the truth.
How you're doing over time.
Are you getting better at closing? Trends over time, no spreadsheet skills needed.
Who's actually going to book.
The difference between your hope and reality, in numbers.
Your whole picture.
All of the above on one screen.
The clever bit
A forecast that learns from you.
When you add a new lead, you guess how likely they are to book. Whatever feels right. The Tracker watches what actually happens, then it learns. If you keep saying everyone’s “definitely booking” and only half of them do, the Tracker adjusts your forecast automatically.
£20k
“Definitely booking”
£10k
In the bank
Watch it work, before you buy.
A 5-minute walkthrough.
What you get, in the box.
- ✓The complete Airtable base. Pre-built, ready to duplicate into your workspace with one click.
- ✓Six dashboard views. Everything from top-line numbers to who's about to fall through the cracks.
- ✓The forecast-that-learns feature. Adjusts your pipeline numbers based on what actually happens.
- ✓All the formulas. Done, tested, tucked away. You never have to look at one.
- ✓Built-in follow-up reminders. So nothing slips.
- ✓A 5-minute walkthrough video. Setup, customising stages, adding your services.
- ✓Future improvements, free, forever. When I tweak the base, you get the new version.
- ✓Email support if you get stuck. hello@zoedew.com. I read them myself.
The questions you’re asking.
What if I break it?+
You can't. The base is built so adding people, renaming stages, or adding services doesn't break anything. If you can type into a form, you can use this.
I've tried Airtable templates before. They made no sense.+
Most templates are built by Airtable nerds showing off how clever they are. This one's built for people who want to stop losing track of who's interested. No confusing formulas, no technical setup.
What if my business is different?+
If you take people from “interested” to “paid”, this works. Coaches, agencies, consultants, service businesses, freelancers. Add your services (30 seconds), rename your stages if needed (10 seconds).
Do I need to pay for Airtable?+
No. Works on the free plan.
I don't know how to use formulas. Do I need to?+
No. They're done and tucked away. You never see them. You just add people.
Will this mess up what I've already got in Airtable?+
No. It's a separate base. Your other stuff stays where it is.
What if I get stuck?+
Email me at hello@zoedew.com. I read every one and reply within two working days.
Will I actually use this, or will it be another thing I download and ignore?+
If you can spend 5 minutes on the walkthrough and 30 seconds adding the next person who enquires, you'll use it. If you can't spare 5 minutes, the problem isn't the tool.
How is this different from your £100 Dig Your Data?+
Dig Your Data looks backwards: I read your existing customer data and tell you who to talk to from your past. The Lead Tracker looks forwards: it organises every new lead from now on. Many clients buy both.
Refund policy?+
Because this is a digital product you can copy in seconds, refunds aren't offered after the base has been duplicated. Watch the demo video before you buy.
Stop forgetting. Start booking.
Ten minutes from now, you can have a working lead tracker that follows up for you. Or you can keep running your business on memory and Post-Its. Up to you.