Speaker
Sales talks for stages where service businesses sit in the audience.
I speak about the money sitting in service businesses’ existing audiences, the follow-ups that don’t make people flinch, and the data nobody’s reading. In-person preferred. Keynotes, workshops, and panels.
Book Zoë to speak →Live talks, real audiences · UK-based, travels gladly
Who books me
In-person summits, conferences, and masterminds for online business owners.
Course creators, membership owners, freelancers, service-based founders. Audiences of 50 to 500. UK-based events preferred, happy to travel internationally for the right room.
The talks
Three live decks. Pick the one that fits the room.
Each one gets rewritten for your specific event and audience. Stock decks don’t work and I don’t run them.
50 Leads in 50 Minutes
Fill your pipeline from the audience you already have.
Most service businesses are sitting on more leads than they realise. The people who opened the email, replied to the post, bought the cheapest thing once, sat on the waitlist, ghosted three months ago. None of them are gone. They're waiting for the right next step. In 50 minutes I show your audience how to find theirs and what to send them, before the talk ends.
Format: 50-minute keynote with live walkthrough. Best for: stages where the audience leaves with one thing they can do on Monday morning.
How to Follow Up Without Sounding Like a Twat
The follow-up isn't pushy. The way most people do it is.
Why most follow-ups die in the inbox, why “just checking in” is doing the opposite of what you think, and what to send instead so the buyer feels remembered, not chased. Specific examples, real wording, before-and-after rewrites of messages from the audience.
Format: 45 to 60-minute keynote, optional 30-minute Q&A or live rewrite session. Best for: sales-focused events and audiences who already know they should follow up but stall on the wording.
Reading Data to Predict the Future
Your numbers already know what's about to happen. Most service businesses don't read them.
The patterns hiding in your launch data, your customer list, your email opens, and your churn rate. What signals come 90 days before a client leaves. Why your launches keep delivering the same number even when the strategy changes. The five buyers in every list and which one is the fastest lane to revenue. Built from real client data.
Format: 60-minute keynote or 90-minute workshop. Best for: data-curious audiences and events that want a session with substance, not vibes.
Recent and upcoming
What attendees say
“BLEW MY MIND!! Truly the best presentation I've seen in…maybe forever”
Jacqui
“Nothing comes close to the simplicity & power of Zoë's talk! I'm blown away by the ease and ideas I've had — the way she presented it with 5 different categories has been SO good and easy to get my head around.”
Rachel
“An absolute fan of your work! Really appreciate the thought and mental power you put in — loved how you used Ted Lasso characters to make it easy to understand and remember.”
Natalia
“The way Zoë broke down the different people in our world was genius and really helped me understand my people and how to retain them better!”
Eve
“LOVED the Ted Lasso comparisons — such a stellar talk and love the idea of looking to customers we already have than trying to find new ones!”
Rachel
“You've really landed this year and I'm so excited for more people to experience your brilliance!”
Rebecca
“Clearly a real professional — not just a great strategy but an entertaining and well structured presentation.”
Brook
“Such low-hanging fruit ideas but yet I never do them. Thanks for the encouragement to reach back out to former clients!”
Kristin
What organisers get
A speaker who turns up early and sticks the landing.
A talk written for your event
A pre-event call to tailor the hook to your audience. The talk written for your specific event, not a stock deck I run everywhere.
Promo across my channels
Social promo across Threads and Instagram (audience squarely in the online-business-owner demographic), starting four weeks out from the event.
Press kit within 48 hours
Headshots, bio in three lengths, tech rider, and full prep doc within 48 hours of the booking confirmation.
A speaker who shows up
A speaker who turns up early, mics up without drama, doesn't go over time, and answers every question in the room.
Bios
Three bios. Pick the one that fits.
50 words · Short
Zoë Dew is a data-driven sales strategist and speaker who helps service businesses sell to the audience they already have. AuDHD founder, fifteen years in sales, host of 100 Reps Club. She speaks on follow-ups, repeat revenue, and what your existing customer data is trying to tell you.
100 words · Medium
Zoë Dew is a data-driven sales strategist and speaker. She helps online service businesses, course creators, and membership owners turn the audience they already have into repeat revenue, without funnels, ick, or new acquisition tactics. Fifteen years in sales (£15m+ generated for small businesses, plus a stint coordinating £3m of high-end weddings before going online). AuDHD founder who reopened her business in 2023 and built multi-six figures in seven months. Host of 100 Reps Club. She speaks at summits, conferences, and in-person masterminds about the data hiding in every service business and what to do with it.
250 words · Long
Zoë Dew is a data-driven sales strategist and speaker who helps service businesses sell to the audience they already have. Most online business owners are sitting on more revenue than they realise: warm readers, past buyers, ghosted prospects, repeat customers stuck at an entry tier. Zoë reads their data, finds the money already there, and writes the sales plan that goes with it. Fifteen years in sales. The wedding industry first, where she once coordinated 185 high-end weddings on a £3m budget in a single year. Then operations for big online launches, watching the six and seven-figure strategies up close. Across the whole thing, she's helped small businesses generate over £15m in sales. In 2017 she went self-employed for the first time. Reopened the business in 2023 and built multi-six figures in seven months by tracking what actually mattered. AuDHD founder, lives in the North West of England, runs 100 Reps Club, a 90-day cohort for founders who know what to do but don't always do the asks. She speaks at summits, conferences, and in-person masterminds for online business owners. Her talks combine real client data with specific, usable wording, so audiences leave with something they can send on Monday morning. Recent stages include Retention Games 2026, Female Business Network Summer Reset, Fun Marketing Reset, and Peakefest.
Book me
Email hello@zoedew.com.
Subject line: “Speaking Interest”. I reply within two working days.
- Event date (or window of dates)
- Audience size and the broad demographic
- Format: keynote, workshop, fireside, panel
- Location and whether travel and accommodation are covered
- Budget, if you have one. If you don’t, say so