Zoë Dew
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A Dig Your Data snapshot

88% of your buyers never come back.

In 48 hours, I’ll show you who they are and what to sell them next. A two-page PDF and a spreadsheet of names, done by hand from your Stripe export. Ten minutes of your time.

Find the money in my list →

£100 + VAT · 48hr turnaround

Zoë Dew, the strategist behind Dig Your Data

I’m sorry, what?

78%

of her customers were one-and-done. Bought once, never came back.

This is from an actual client’s Stripe account. 51 customers. 77 transactions. 78% of them bought one thing and never returned. Eight of her best buyers hadn’t bought in over 90 days. Thirty-five of the people who paid her were not even on her email list.

She wasn’t doing anything wrong. She just couldn’t see it. Your buyers aren’t one-and-done. They’re waiting to hear from you.

Here’s what lands in your inbox

By Wednesday you’ll know who to email, what to offer, and what it’s worth.

Two files. Forty-eight hours. You send me a Stripe export and your email list. I spend the next two days inside your customer data using my 5D framework. No call. No coaching. Just the names and the numbers.

£2m+

found across client lists

£35k

recouped by one client in 2 months

48hr

turnaround

5D

my sorting framework

The 5D framework

Five types of buyer. All hiding in your Stripe.

Drifter

one and done

Bought one thing, got what they came for, wandered off. They liked you. They just never got pointed at the next thing.

Do this

Show them what comes after the thing they already bought.

Dabbler

the low-tier loyal

Buys the cheap stuff, never the real stuff. Stuck at your entry tier. Not a money problem. An invitation problem.

Do this

Send one email that shows them what sits above the tier they live in.

Departed

the ghost

Repeat buyer who has gone quiet for 90+ days. Already spent real money with you and then vanished. Fastest lane to revenue.

Do this

Personal check-in. No discount. Just “hey, what changed?”

Devotee

the superfan

Higher spender, tells their friends about you, would book in tomorrow if you asked. And nobody has asked.

Do this

Ask for one referral. Plain email. No affiliate link, no swipe copy.

Double Downer

all in

Three-plus products deep. Already got the result, wants more, will pay more, will send you people. Build for them next.

Do this

Ask what they want next. Build the deluxe tier around their answer.

Receipts

What happens when someone actually looks.

£35k

in two months

Zoë pulled my Stripe apart and handed me segments of people that I could sell more to. I set up 3 campaigns and made £35k back in the bank in two months. No new followers. No funnel. No launch.

Lauren

Online business owner, UK

I run ops for a seven-figure business and we had no idea this much was sitting in our existing customer list. The spreadsheet alone paid for itself in a week.

Amy

OBM

Wowser! I had no idea I had so many opportunities in my back pocket.

Louise

Money Mindset Coach & Author

My promise

Two things I’ll stake my name on.

Turnaround

Delivered in 48 hours, or it’s free.

From the moment you send your Stripe export and email list, the clock starts. If your files don’t land in your inbox inside 48 hours, you don’t pay.

Revenue

At least 12 months of repeat revenue.

Your spreadsheet will hold at least 12 months of repeat revenue from people who’ve already bought from you.

Stop working your ass off. Work your data instead.

Two files. Forty-eight hours. £100 + VAT, one flat fee, one time. Because every snapshot is done by hand for your specific data, it’s non-refundable once I’ve started. If anything in the files is wrong, I fix it.

Zoë Dew

Hi, I’m Zoë

An AuDHD pattern spotter obsessed with why.

I’ve been a strategist for online businesses since 2017. I’m AuDHD, which means my brain is built for finding patterns most people walk past. I do not see a Stripe export, I see five buckets of human behaviour and a list of next moves.

Across the last 100+ client lists I’ve dug through, I’ve found £2m+ of repeat revenue sitting in customers nobody had spoken to.

Before you ask

Do I need to be on Stripe?+

No. Stripe, PayPal, Shopify, ThriveCart, Kajabi, Teachable, WooCommerce, Squarespace, a Google Sheet you keep yourself. Whatever you use, if you can export a list of transactions I can work with it. Once you've paid I'll send a short checklist of what to send, based on the platforms you're on.

How small is too small? Do I need a big list?+

If you've had at least a handful of paying customers in the last 18 months, this works. I've pulled value out of lists as short as 40 buyers. The rule isn't size, it's whether there's been any money moving. If you've got zero sales yet, Dig Your Data is not the right thing for you. You need customers first.

Is this AI?+

No. The work runs through a script I built and refine over time, not AI. A script sorts. It only works with what's actually in your file. So when you see a name in your spreadsheet, it's because that person paid you, not because a model thought they probably did.

Is there a call? Do I have to get on Zoom?+

No call. You pay, you send the exports, I dig, you get two files back in your inbox. Everything is async and the whole thing takes about ten minutes of your time.

My data is messy. Is that a problem?+

It is not a problem. I clean it. That is the whole point. I work with gappy exports, inconsistent product names, duplicates, deleted customers, the lot.

How do I send you the data? Is it safe?+

Once you've paid you get a secure upload link. Your file is encrypted at upload, which means I never see the email addresses themselves, only the buying patterns attached to them. I delete everything 30 days after delivery unless you ask me to keep it.

What does doing nothing cost me?+

Honestly? Most likely a year of repeat revenue from buyers who've already paid you once. Every list I've pulled holds at least 12 months of repeat revenue sitting in customers nobody's spoken to.

Why can't I just do this myself?+

You can. People who actually sit down and do it spend most of a weekend on the first pass and then never do it again because life. For £100 + VAT you skip the weekend and get something you can act on by Wednesday.

Can I work with you if I'm outside the UK?+

Yes. The price is in GBP (£100 + VAT where applicable) but the work is the same wherever you are. Most of my clients are UK-based, plenty are US, EU, or AU.

What's your refund policy?+

Because every snapshot is done by hand for your specific data, the £100 is non-refundable once I've started the work. What I do guarantee is that if anything in the files is genuinely wrong, I fix it.

Can I buy this for my client?+

Yes, as long as the client is aware and has agreed to their data being shared with me. OBMs, agencies, accountants, VAs all buy this on behalf of their clients.

Still staring at this page? Email me and I’ll answer it honestly within 24 hours.